Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - Global ed., 14th ed. 
 - Harlow :  Pearson Education,  2012. 
 - 1 v. (various pagings) :  ill. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references, index and glossary. 
<br/><br/><label>ISBN: </label>9780273752431 (pbk.) : 027375243X (pbk.) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Principles of marketing<br/>Pazarlama yönetimi
<br/><br/><label>LC Class. No.: </label>HF5415.K68