TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780273752431 (pbk.) :
AV  - HF5415.K68 
PY  - 2012///
CY  - Harlow
PB  - Pearson Education
KW  - Marketing
KW  - Management
KW  - Principles of marketing
KW  - Pazarlama yönetimi
N1  - Includes bibliographical references, index and glossary
ER  -