Lacobucci, Dawn.  a  b  c  d <br/><br/>
Marketing research :   methodological foundations/ 
Dawn Lacobucci, Gilbert A. Churchill. 
 - 10 ed. 
 - Canada:  Sothern - Western Gengage Learning,  2010. 
 - xx, 604 p.  25.5 cm. 
<br/><br/>Includes glossary and index (584 - 604 p.) 
<br/><br/><label>ISBN: </label>9780538743778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.13