TY  - GEN
AU  - Lacobucci, Dawn.
AU  - Gilbert A. Churchill.
TI  - Marketing research : : methodological foundations
SN  - 9780538743778
AV  - HF5415.13 
PY  - 2010///
CY  - Canada
PB  - Sothern - Western Gengage Learning
KW  - Marketing research
N1  - Includes glossary and index (584 - 604 p.)
ER  -