Hartley, Robert F. <br/><br/>
Marketing successes, historical to present day :  what we can learn / 
Robert F. Hartley. 
 - New York :  J. Wiley,  c1985. 
 - vi, 242 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471842214 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415