C.O'Guinn, Thomas. <br/><br/>
Advertising and Integrated Brand Promotion / 
O'Guinn-Allen-Semenik. 
 - America :  Thomson,  2006. 
 - 389 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780324320930  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821