Howard, John A. <br/><br/>
Marketing:executive and buyer behavior  
J.A.Howard. 
 - New York  Columbia University Press  1963 
 - 218p.  ill.  20 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision-Making
<br/><br/><label>LC Class. No.: </label>HF5415