Kotler, Philip,  1931- <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - 3rd ed. 
 - Englewood Cliffs :  London :  Prentice-Hall ;  Prentice-Hall International,  1986. 
 - xxiv, 774 p. :  col.ill., col.facsims.,1col.map,1col.port. ;  24 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/> Previous ed.: 1983.  Includes index. 
<br/><br/><label>ISBN: </label>0137018304 (pbk) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8