Howard, John A. <br/><br/>
Computer applications for consumer behavior in marketing strategy / 
John A. Howard. 
 - Englewood Cliffs, NJ :  Prentice Hall,  c1988. 
 - iii, 212 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0131697315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Computer programs.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2 
<br/><br/><label>Dewey Class. No.: </label>658.8/342/0285