TY  - BOOK
AU  - Howard,John A.
TI  - Computer applications for consumer behavior in marketing strategy
SN  - 0131697315
AV  - HF5415.2 
U1  - 658.8/342/0285 
PY  - 1988///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Marketing research
KW  - Computer programs
KW  - Marketing
KW  - Case studies
ER  -