Zaltman, Gerald. <br/><br/>
Tüketici Nasıl Düşünür / 
Gerald  Zaltman; çeviren A.Semih Koç. 
 - İstanbul:  MediaCat Kitapları,  2004. 
 - 401 p. :  ill. ;  21 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9756347317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Psychological aspects<br/>Consumers--Psychology<br/>Marketing--Psychological aspects<br/>Creative thinking
<br/><br/><label>LC Class. No.: </label>HF5415.32