TY  - GEN
AU  - Zaltman,Gerald
AU  - KoÃ§,A .Semih
TI  - TÃ¼ketici NasÄ±l DÃ¼ÅÃ¼nÃ¼r
SN  - 9756347317
AV  - HF5415.32 
PY  - 2004///
CY  - Ä°stanbul
PB  - MediaCat KitaplarÄ±
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Consumers
KW  - Psychology
KW  - Marketing
KW  - Creative thinking
N1  - Includes bibliographical references and index
ER  -