Lovelock, Christopher H. <br/><br/>
Services marketing :  a European perspective / 
Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis. 
 - [4th] ed. 
 - Harlow :  Prentice Hall,  1999. 
 - xiv, 718 p. :  ill. ;  25 cm. 
<br/><br/> Original third edition entitled "Services Marketing" published by Prentice Hall Inc. Copyright (c) by Christopher H. Lovelock. This edition published by Prentice Hall Europe (c) 1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>013095991x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--Europe<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF 5415.12.E8  
<br/><br/><label>Dewey Class. No.: </label>658.802