TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Lewis,Barbara R.
AU  - Vandermerwe,Sandra
TI  - Services marketing: a European perspective 
SN  - 013095991x
AV  - HF 5415.12.E8  
U1  - 658.802 
PY  - 1999///
CY  - Harlow
PB  - Prentice Hall
KW  - Service industries
KW  - Europe
KW  - Marketing
KW  - Customer relations
N1  - Original third edition entitled "Services Marketing" published by Prentice Hall Inc. Copyright (c) by Christopher H. Lovelock. This edition published by Prentice Hall Europe (c) 1999; Includes bibliographical references and index
ER  -