Heller, Robert, 1932-2012. The supermarketers : marketing for success, rules of the master marketers, the naked marketplace / Robert Heller - London : Sidgwick & Jackson, 1987 - xiii, 384 p. ; 24 cm Includes index ISBN: 0283995505 Subjects--Topical Terms: International business enterprisesMarketing LC Class. No.: HF5415 Dewey Class. No.: 658.8