TY  - BOOK
AU  - Heller,Robert
TI  - The supermarketers: marketing for success, rules of the master marketers, the naked marketplace 
SN  - 0283995505
AV  - HF5415 
U1  - 658.8 
PY  - 1987///
CY  - London
PB  - Sidgwick & Jackson
KW  - International business enterprises
KW  - Marketing
N1  - Includes index
ER  -