Fifield, Paul.

Diploma case study book 1997-1998 : how to pass the analysis and decision paper / Paul Fifield. - Oxford : Butterworth-Heinemann, 1997. - 323 p. ; 30 cm. - CIM workbook series. Marketing Marketing series (London, England) . - CIM workbook series. Marketing Marketing series (London, England) .

Published on behalf of the Chartered Institute of Marketing.

0750635738


Chartered Institute of Marketing--Examinations.


Marketing--Management--Examinations--Study guides.

HF5415.13

658.80076