Diploma case study book 1997-1998 : how to pass the analysis and decision paper /
Paul Fifield.
- Oxford : Butterworth-Heinemann, 1997.
- 323 p. ; 30 cm.
- CIM workbook series. Marketing Marketing series (London, England) .
- CIM workbook series. Marketing Marketing series (London, England) .
Published on behalf of the Chartered Institute of Marketing.