TY - BOOK AU - Fifield,Paul ED - Chartered Institute of Marketing. TI - Diploma case study book 1997-1998: how to pass the analysis and decision paper T2 - CIM workbook series. Marketing SN - 0750635738 AV - HF5415.13 U1 - 658.80076 PY - 1997/// CY - Oxford PB - Butterworth-Heinemann KW - Chartered Institute of Marketing KW - Examinations KW - Marketing KW - Management KW - Study guides N1 - Published on behalf of the Chartered Institute of Marketing ER -