Meldrum, Mike. <br/><br/>
Key marketing concepts / 
Mike Meldrum and Malcolm McDonald 
 - Basingstoke :  Macmillan,  1995. 
 - xi, 246 p ;  23 cm 
<br/><br/><label>ISBN: </label>0333645634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8