Wilmshurst, John. <br/><br/>
The fundamentals and practice of marketing / 
John Wilmshurst. 
 - 2nd ed 
 - Oxford :  Butterworth-Heinemann,  1994. 
 - vii, 239 p ;  23 cm 
 - The Marketing series .
<br/><br/> First published: 1984. Previous ed.: 1978  Published on behalf of the Chartered Institute of Marketing and the CAM Foundation 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750604336 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415