TY  - BOOK
AU  - Wood,Marian Burk
TI  - Marketing planning: principles into practice 
SN  - 0273686798 (pbk. : alk. paper)
AV  - HF5415.13 
U1  - 658.8 
PY  - 2004///
CY  - Harlow, Eng., New York
PB  - Prentice Hall Financial Times
KW  - Marketing
KW  - Management
N1  - Accompanying CD-ROM contains Marketing plan pro 6.0; Includes bibliographical references and index
ER  -