Marketing in hospitality and tourism :  a consumer focus / 
Richard Teare ... [et al.] 
 - London :  Cassell,  1994. 
 - viii, 312 p. :  ill. ;  25 cm 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0304328235 (hbk) 0304328251 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX 911.3.M34