Hatton, Angela. <br/><br/>
Effective management for marketing / 
Angela Hatton and Mike Worsam 
 - Oxford :  Butterworth-Heinemann,  1996. 
 - vi, 275 p :  ill ;  30 cm 
 - The Marketing series .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0750619937 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Examinations--Study guides
<br/><br/><label>LC Class. No.: </label>HF5415.13