TY  - BOOK
AU  - Hatton,Angela
AU  - Worsam,Mike
ED  - Chartered Institute of Marketing.
TI  - Effective management for marketing
SN  - 0750619937
AV  - HF5415.13 
PY  - 1996///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Examinations
KW  - Study guides
N1  - Includes index
ER  -