Russell-Jones, Neil. The marketing pocketbook / by Neil Russell-Jones and Tony Fletcher ; drawings by Phil Hailstone - Alresford : Management Pocketbooks, 1996. - 126 p. : ill. ; 11 x 15 cm - Management pocketbook series . - Management pocketbook series . ISBN: 1870471407 Subjects--Topical Terms: Marketing--Handbooks, manuals, etc. LC Class. No.: HF5415