Hooley, Graham J. <br/><br/>
Marketing strategy and competitive positioning / 
Graham J. Hooley, John A. Saunders, Nigel F. Piercy. 
 - 2nd ed. 
 - New York :  Prentice Hall Europe,  1998. 
 - xiii, 482 p. :  ill., forms ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0133712532 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.127