TY  - BOOK
AU  - Hooley,Graham J.
AU  - Saunders,John A.
AU  - Piercy,Nigel
TI  - Marketing strategy and competitive positioning
SN  - 0133712532 (alk. paper)
AV  - HF5415.127 
PY  - 1998///
CY  - New York
PB  - Prentice Hall Europe
KW  - Target marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -