McDonald, Malcolm.  <br/><br/>
The new marketing:  transforming the corporate future / 
Malcolm McDonald and Hugh Wilson. 
 - aOxford ;Boston :  Butterworth-Heinemann,  2002. 
 - aviii, 230 p.  ill. ;  25 cm. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>0750653876 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1265