TY  - GEN
AU  - McDonald, Malcolm. 
AU  - Wilson Hugh
TI  - The new marketing: transforming the corporate future 
SN  - 0750653876
AV  - HF5415.1265 
PY  - 2002///
CY  - aOxford ;Boston
PB  - Butterworth-Heinemann
KW  - Internet marketing
N1  - Includes bibliographic references and index
ER  -