TY  - GEN
AU  - Kotler,Philip
TI  - Marketing management
T2  - Prentice Hall International series in marketing
SN  - 0130156841
AV  - HF5415.13 
U1  - 658.8 
PY  - 2000///
CY  - London
PB  - Prentice Hall International (UK)
KW  - Marketing
KW  - Management
N1  -  Includes index;  Previous ed.: 1996;  "The millennium edition"
ER  -