Stanton William J <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Michael J. Etzel, Bruce J. Walker. 
 - 10th ed. 
 - New York :  McGraw-Hill,  1994. 
 - xxviii,697p. :  col. ill, col. maps ;  27cm. 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0070610150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8