Kaatz, Ronald B. Advertising & marketing checklists : 77 proven checklists to save time & boost advertising effectiveness / Ron Kaatz. - Lincolnwood, Ill., USA : NTC Business BOOKs, c1989. - xiv, 175 p. ; 28 cm. ISBN: 0844231983 : $17.95 LCCN: 88062121 Subjects--Topical Terms: Advertising--Handbooks manuals etc LC Class. No.: HF5823 Dewey Class. No.: 659.1