TY - GEN AU - Ogunyomi,Raphael D. AU - Eyüpoğlu,Şerife Zihni, Prof. Dr. TI - An assessment of product brand and its influence on customer purchase decision AV - HF5415 PY - 2021/// CY - Lefkoşa PB - Near East University KW - Near East University KW - Dissertation KW - Product marketing KW - Lisansüstü Eğitim Enstitüsü KW - İşletme Yönetimi KW - Yakın Doğu Üniversitesi KW - Institute of Graduate Studies KW - Department of Business Administration N1 - Thesis (Master); Includes bibliographical references UR - http://docs.neu.edu.tr/library/9298063642.pdf ER -