TY - GEN AU - Ünal,Gülsüm Belgin AU - Koyuncu,Ayşe Gözde TI - The role of product innovation in the pharmaceutical industry, its effects on competitiveness AV - QV736 PY - 2021/// CY - Lefkoşa PB - Near East University KW - Near East University KW - Dissertation KW - Drug industry KW - Lisansüstü Eğitim Enstitüsü KW - İşletme Yönetimi KW - Yakın Doğu Üniversitesi KW - Institute of Graduate Studies KW - Department of Business Administration N1 - Thesis (PHD); Includes bibliographical references UR - http://docs.neu.edu.tr/library/9298827526.pdf ER -