The Role of Knowledge Management in Achieving Marketing Innovation - an Exploratory Study of the Opinions of a Sample of Hotel Managers in Riyadh City - Saudi Arabia /
Ezat Mohammad Garamani ; Thesis supervisor: Khairi Ali Auso Ali.
- Nicosia : Near East University, 2022.
- 117 pages ; 30 cm.
Thesis (Master)
Includes bibliographical references.
Text in English and Arabic
Near East University--Dissertation
Marketing Innovation--Saudi Arabia Institute of Graduate Studies--Department of Business Administration--Near East University Knowledge 3 Lisansüstü Eğitim Enstitüsü a b c d e --İşletme Bölümü--Yakın Doğu Üniversitesi--x--z--y--v Survey--Hotels in Riyadh