Mode of Collaboration Between the Pharmaceutical Firms and Pharmacists : an Emprical Investigation of Social Media Marketing Activities in the Jordanian Pharmaceutical Industry /
Ala Awad ; Thesis supervisor: Assoc. Prof. Dr. Ahmet Ertugan.
- Nicosia : Near East University, 2023.
- xv, 162 pages : ill. ; 30 cm.
Thesis (PHD)
Includes bibliographical references.
Text in English
Near East University--Dissertation
Social Media --Marketing Institute of Graduate Studies--Department of Business Administration--Near East University Kano Model--Value Creation--Transaction Efficiency 3 Lisansüstü Eğitim Enstitüsü a b c d e --İşletme Bölümü--Yakın Doğu Üniversitesi--x--z--y--v Customer Satisfaction Pharmaceutical Industry--Jordon Job Satisfaction