Payne, Adrian. <br/><br/>
The essence of services marketing / 
Adrian Payne. 
 - New York :  Prentice Hall,  1993. 
 - x, 253 p. :  ill. ;  23 cm. 
 - The Essence of management series .
<br/><br/>Includes bibliographical references (p. 246-248) and index. 
<br/><br/><label>ISBN: </label>013284852X 
<br/><br/><label>LCCN: </label>92033438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5 
<br/><br/><label>Dewey Class. No.: </label>658.8