TY  - GEN
AU  - Payne,Adrian
TI  - The essence of services marketing
SN  - 013284852X
AV  - HD9980.5 
U1  - 658.8 20
PY  - 1993///
CY  - New York
PB  - Prentice Hall
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references (p. 246-248) and index
ER  -