Innovate! :  straight path to quality, customer delight, and competitive advantage / 
Paul A. Schumann, Jr. ... [et al.]. 
 - New York :  McGraw-Hill,  c1994. 
 - xiv, 208 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070557144 (recycled, acid-free paper) :  $24.95 
<br/><br/><label>LCCN: </label>94007531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction<br/>Marketing<br/>Technological innovations<br/>Competition--Economic aspects
<br/><br/><label>LC Class. No.: </label>HC79.T4 
<br/><br/><label>Dewey Class. No.: </label>658.8