TY  - GEN
AU  - Schumann,Paul A.
TI  - Innovate!: straight path to quality, customer delight, and competitive advantage 
SN  - 0070557144 (recycled, acid-free paper) :
AV  - HC79.T4 
U1  - 658.8 20
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer satisfaction
KW  - Marketing
KW  - Technological innovations
KW  - Competition
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -