Faki, Mafunda Kombo. <br/><br/>
The Role of Digital Marketing and Social Media in Promoting Sustainable Tourism :  Case Study; Zanzibar, Tanzania / 
Mafunda Kombo Faki ; Thesis supervisor: Dr. Özlem Uzunsaf. 
 - Nicosia :  Near East University,  2024. 
 - 81 pages ;  30 cm. 
<br/><br/>Thesis (Master) 
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Text in English 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Near East University--Dissertation
<br/><br/><label>Subjects--Topical Terms: </label><br/>Institute of Graduate Studies--Tourism Management--Near East University<br/>Perceived Usefulness--Perceived Ease of Use<br/>Social Media Marketing--Zanzibar<br/>Tourism Business Performance--Perceived Risk<br/>Adaptation to Digital Marketing<br/>Sustainability--Zanzibar
<br/><br/><label>LC Class. No.: </label>G155