TY - GEN AU - Faki,Mafunda Kombo AU - Uzunsaf,Özlem TI - The Role of Digital Marketing and Social Media in Promoting Sustainable Tourism: Case Study; Zanzibar, Tanzania AV - G155 PY - 2024/// CY - Nicosia PB - Near East University KW - Near East University KW - Dissertation KW - Institute of Graduate Studies KW - Tourism Management KW - Perceived Usefulness KW - Perceived Ease of Use KW - Social Media Marketing KW - Zanzibar KW - Tourism Business Performance KW - Perceived Risk KW - Adaptation to Digital Marketing KW - Sustainability N1 - Thesis (Master); Includes bibliographical references UR - http://docs.neu.edu.tr/library/9685178592.pdf ER -