The Impact of Influencer Marketıng on Purchase Intentıon /
Abiodun Samuelmedoye ; thesis supervisor : Asst. Prof. Dr. Özlem Ercantan.
- Nicosia : Near East University, 2025.
- 74 pages ; 30 cm.
Thesis (Master)
Includes bibliographical references.
Text in English
Near East University--Dissertation
Institute of Graduate Studies--Department of Business Administration--Near East University Lisansüstü Eğitim Enstitüsü--İşletme Bölümü--Yakın Doğu Üniversitesi Influencer Marketing--Influencer Credibility Influencer Information Quality Follower-Influencer Emotional Attachment Purchase Intentions