Kinnear, Thomas C.,  1943- <br/><br/>
Marketing research :   an applied approach /  
Thomas C. Kinnear ; James R. Taylor. 
 - New York :  McGraw-Hill,   1988. 
 - 718 p.;  22 cm. 
<br/><br/><label>ISBN: </label>0071005323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2