TY  - GEN
AU  - Yale, David R.
TI  - The publicity handbook
SN  - 0844232858
AV  - HD59 
U1  - 659 20
PY  - 1991/// (1995 printing)
CY  - Lincolnwood, Ill., U.S.A.
PB  - NTC Business BOOKs
KW  - Public relations
KW  - Handbooks manuals etc
N1  - Includes bibliographical references (p. 325-340) and index
ER  -