Cateora, Philip R.
International marketing /
Philip R. Cateora.
- 7th ed.
- Homewood, IL : Irwin, c1990.
- xxiii, 870 p. : ill. ; 24 cm.
Includes bibliographical references (p. 846-852) and indexes.
0256079536 0256083975 (Int'l student ed.)
89037430
Export marketing
International business enterprises
HF1009.5
658.8/48