Watkins, Trevor. <br/><br/>
The economics of the brand :  a marketing analysis / 
Trevor Watkins. 
 - New York :  London ;  McGraw-Hill,  c1986. 
 - x, 161 p. :  ill. ;  25 cm. 
 - The McGraw-Hill marketing series .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>007084156X (pbk.) : 
<br/><br/><label>LCCN: </label>85023295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice
<br/><br/><label>LC Class. No.: </label>HF5415.3 
<br/><br/><label>Dewey Class. No.: </label>658.8/343