TY  - GEN
AU  - Watkins,Trevor
TI  - The economics of the brand: a marketing analysis 
SN  - 007084156X (pbk.) :
AV  - HF5415.3 
U1  - 658.8/343 19
PY  - 1986///
CY  - New York, London
PB  - McGraw-Hill
KW  - Brand choice
N1  - Includes bibliographies and indexes
ER  -