TY  - GEN
AU  - Brierley,Sean
TI  - The advertising handbook
SN  - 041510713X (hbk.)
AV  - HF5823 
U1  - 659.1 20
PY  - 1995///
CY  - London, New York
PB  - Routledge
KW  - Advertising
KW  - Handbooks manuals etc
N1  - Includes bibliographical references (p. 277-283) and index
ER  -