Taylor, James Walter,  1933- <br/><br/>
How to develop a successful advertising plan / 
James W. Taylor. 
 - 2nd ed. 
 - Lincolnwood, Ill., U.S.A. :  NTC Business BOOKs,  1993. 
 - viii, 248 p. :  ill. ;  29 cm. 
<br/><br/> Includes index.  Rev. ed. of: How to write a successful advertising plan. c1989. 
<br/><br/><label>ISBN: </label>0844235261 
<br/><br/><label>LCCN: </label>92030476 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising--Handbooks manuals etc
<br/><br/><label>LC Class. No.: </label>HF5823 
<br/><br/><label>Dewey Class. No.: </label>659.1/02/02